I've had the honor of partnering with the Westminster Kennel Club Dog Show over the last three years, helping transition the brand from a legacy staple into a social-first account that reaches audiences of every age, gender, and demographic. At the 150th Westminster Kennel Club Dog Show, we delivered the strongest year in the account's history, generating 284.6M impressions, 16M engagements, and 430.2K in net audience growth, up 7.7%, 14.9%, and 18.9% year-over-year, respectively. That momentum peaked during show week itself, when engagement doubled year-over-year, anchored by marquee moments like Penny's Best in Show win — proof that the brand's biggest anniversary yet also became its biggest year online.
